Injinji Toesocks. Even if you’ve never worn them, you’ve probably seen or heard about them. Personally, I’ve never worn them. My wife loves them though, and I know folks that will only wear Toesocks during their run.
Well, Injinji is introducing a whole new line of Toesocks. Dubbed Performance 2.0, the new Toesocks will come in different lengths (no-show, ankle, etc.), different thicknesses, and most importantly, they will be designed for different activities. The new line will come in three different flavors: Run, Bike, and Sport. For Sport, think general fitness style socks–wear them to the gym, or just out and about.
Sadly, my review pair hasn’t made it to me yet so I will withhold my opinion of the socks until I can test them out. Keep an eye out for that review soon.
“This new line and packaging bridges the gap between our core running community and reaching the larger masses of athletes who want the best sock for their activity and performance level,” said Russell Nadel, SVP Operations/GM for Injinji. “Performance 2.0 is a more technical iteration of the original Performance series – in a bright, colorful, simple to understand package.”
To give you an idea of the direction the company is going in, here is a peek at their new commercial (which is actually pretty good).
- Check out Injinji’s new website here and leave a comment on The RUNiverse about it. That will give you two entries. Double your pleasure! Yes, that does mean you will need to wait until tomorrow to check out the new site and comment on it.
- Send a tweet about the giveaway for an additional entry. (You can do this daily, just come back each day to log your entry.)
- Fans of The RUNiverse on Facebook can earn an additional entry.